A Spoonful of Sugar
Re-branding and Logo Design.
Rebranding an eastern neighborhood Downtown East ice cream shop that sells ice cream, waffles and milkshakes and giving it a new brand identity.
Objective.
A new visual identity that captivates youths and adults
Big IDEA.
DAILY Dose of HAPPINESS
Rebrand Logo.
The symbol is a scoop of ice cream. The character is also in the shape of an S which is formed using swirly lines symbolizing ice cream textures. It has freckles representing toppings, and its licking lips shows the brand’s flavorful ice cream. The word mark is in a slightly curvy font, highlighting playfulness and friendliness of the brand and making it resemble ice cream.
Brand Video.
Explaining the need to rebrand and re-design their logo to complement the new look and feel of the shop by giving them a new brand identity.
Logo Ideation Process.
Ideation drafts and choosing the right typeface.
Brand Applications.
The name card is an essential piece of A Spoonful of Sugar’s identity system.
The measurements and designs shown on the right should be applied.
Acts as an advertising medium.
By using sleeves, you can choose any design, style, colour that helps complement your product.
Graphics on top are able to attract customers into the shop to see the ice cream flavors.
Acts as an advertising medium.
By using sleeves, you can choose any design, style, colour that helps complement your product.
Acts as an advertising medium.
Different pints come with different graphic designs, according to the ice cream flavors.
Food packaging are like the walking advertisement for a brand.
The name card is an essential piece of A Spoonful of Sugar’s identity system.
The patterns and designs should be applied.
Can be used to create a consistent brand presence and make a lasting impression on someone.
Colour Scheme.
Logo Breakdown.
'S' + Smile + Ice cream = Final logo
